We’ve run events both intimate and large-scale. Over the past year, we’ve worked on trade show booth designs showcasing everything from helicopters to vegan mayonnaise. Wherever humans interact, or even where a single person is engaging with their surroundings, the art of experience is a powerful force for change. Stepping back, we also see an expanding field of play: experience is everywhere. With over three decades in this industry, from trade show booths to museum exhibits, to corporate environments and brand activations, and beyond, we see the changing trends first-hand every day.
When compiling the experiential and trade show booth design trends we will be seeing in 2020, we aimed to go deeper than a surface-level snapshot of the style of the day - High-contrast colors! Chunky fonts! Goodbye flat graphics! - and to cast a spotlight on the new tools and tactics that will meaningfully make us better at what we’re here to do. Experience is an art as much as it is a science, and art evolves it pushes boundaries, or it grows stale. In 2020, marketers must balance the time-tested psychologies of audience engagement with the rapid growth of technology and the ever-shifting whims of cultural relevance. While creating spaces for human connection always remains at the heart of what we do as experiential marketers, the methods and mechanisms we use in environment, event, and trade show booth design will follow the context of the times.
As the saying goes, the only constant is change.
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